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Winning Exclusive Distribution in Japan with the OMD02 Portable Water Flosser

Table of Contents

In April 2023, a distributor from Japan contacted us looking for a portable water flosser. Three years later, they are our exclusive partner for the Japanese market, with more than 12,500 units delivered. This is the story of how quality, not price, won the deal.

OMD02-1 拷贝
ClientDistributor, Japan
ProductOMD02 portable water flosser with LED display
Quantity20,500+ units (first order: 3,000 units)
Partnership3+ years and ongoing

▎The challenge

The client's target price was well below our quote for the OMD02. Rather than lowering our standards to close the gap, we showed the client what typically lies behind low-cost water flossers: water pressure of only 20–70 PSI, no waterproof coating on the PCB, batteries without overcharge protection, and weak waterproof sealing.

▎How we worked together

The client ordered 4 samples and spent 4 months testing them thoroughly. A competitor's product also passed the client's tests and was offered at a lower price. To settle the question, both parties carried out a blind teardown comparis 3vw on. The client independently confirmed the quality gap and chose us.

ItemLow-cost competitorOMD02 (ours)
Water pressure20–70 PSI30–150 PSI
WaterproofingBasic, exposed portsIPX7, sealed ports
PCB coatingNoneWaterproof conformal coating
Battery protectionNo protection boardOvercharge and over-discharge protection
SealingStructural gaps100% air-tightness tested
Outgoing inspectionRandom or none100% 4-hour simulated-use test
Warranty6–12 months2 years (3–5 year service life)
Defect rate5–8%Below 2%

▎The result

The client placed the order with us and signed an exclusive distribution agreement for Japan. We also provide 0.3% free spare units with every shipment. The partnership is now in its fourth year.

▎Why the client chose us

1 (45)
Value over low price
We helped the client see real quality differences instead of simply cutting the price.
2 (46)
100% quality control
Every unit passes a 4-hour simulated-use test before shipping.
3 (43)
IPX7 waterproofing
Sealed ports, coated PCB, and 30–150 PSI water pressure.
4 (39)
Proactive after-sales support
0.3% free spare units, plus replacement of any defective units with the next order.
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